Project Description:

Allwear stands as the latest force in the athleisure and streetwear market, on a mission to eliminate the stress of getting dressed. It serves busy go-getters by designing timeless, sustainable apparel that is highly versatile and perfectly suited for everyday life.

Our videos and photography celebrate Allwear's versatility, drawing inspiration from early 2000s rap videos. Dynamic action and bold visuals give the models a streetwear edge that embodies the effortless and functional nature of our clothing—pieces that you can seamlessly pair and style for any activity, all year round.

In my role as Creative Director, I lead the creative strategy and brand development for Allwear.

I direct and conceptualize photoshoots, ad campaigns, and email marketing initiatives that drive a 38.5% CMGR for 2024 while boosting our average monthly email sales to approximately $27,000.

I produce and direct photo and video shoots; which includes everything from crafting mood boards and developing shot lists, to scouting models and locations, and building a talented team. I manage the company calendar, social media affiliate program, market strategy, and overall creative strategy to ensure brand consistency and growth.

Additionally, I oversee team projects, ensuring that every creative asset—be it graphics, videos, website pages, emails, or photo edits—meets tight deadlines and high standards, all while continually evolving our brand identity and ensuring company standards are met.

Role: Creative Director
Responsibilities: Creative Strategy, Brand Development, Art Direction, Fashion Design, Company Calendar, Trend Analysis & Forecasting, Team Management, Project Management, Creative Vision, Brand Consistency & Standards, Graphic Design, Photo Editing, Producer, Market Strategy