Project Description:

Allwear, the latest edition to the Athleisure and Streetwear market is on a mission to take the stress out of getting dressed.

“For go-getters who live a busy, on-the-go lifestyle that want to save time, money, and energy building their wardrobe. Allwear is here to make getting dressed easy. We do this by designing timeless, sustainable apparel that is highly versatile and suitable for everyday life.”

The vision for these videos and photography is centered on the versatility that Allwear offers. Inspired by early 2000s rap videos, the play of action and intense look to the models gives off streetwear vibes that express the effortless and functional aspect to the clothing.

“Effortlessly pair and style as you wish; for any activity, all year round.”

Responsibilities: Creative Strategy, Brand Development, Art Direction, Fashion Design, Company Calendar, Trend Analysis & Forecasting, Team Management, Project Management, Creative Vision, Brand Consistency & Standards, Graphic Design, Photo Editing, Producer, Market Strategy