HOTSOX

Project Description:

DMA United is an advertising and representation agency that provides branding, creative, and business development services for businesses and individuals.

Renfro Corporation, the largest manufacturer of socks globally and under new management, retained DMA United to breathe new life into an owned heritage brand, HOTSOX.

With a positioning focus on personal expression and the freedom to “Speak Volumes” DMA United updated all the brand touchpoints including the identity, the creation of a new icon, packaging, website, launch campaign, and social media management.

Working as part of the Art Department, my role was to work closely with the Creative Director of DMA United and the Director of Marketing to create assets to relaunch the brand HOTSOX, including the new “White Label” line. I had the pleasure of collaborating with celebrity stylist, Britt Theodora, and famed fashion illustrator, Richard Haines, for this project; editing social media content and creating animated GIFs.

Responsibilities: Graphic Design, Photo Editing, Social Media Strategy, Content Creation