I’M

DIRECTED BY PHILLIP KOCH

DESIGNER: ISABELLA MENDEZ
PHOTOGRAPHER: EMILY HENNELY
HAIR & MAKEUP STYLIST: TAMRA GOULD
MODEL: INGRID HOTH
MODEL: GABRIELLE RAM
MODEL: IGDALLIAH PICKERING

Project Description:
Fashion Scholarship Fund 2019 Award-Winning Collection by Isabella Mendez. Featured in Vogue Latin America.

This photoshoot exemplifies women's empowerment and strength, transcending the insecurities and struggles that challenge the mind. The collection is designed to showcase those who persevere and push boundaries, regardless of the obstacles they face.

The project thrives on dynamic art direction and a bold creative vision; being meticulously managed from concept to completion, with expert project and team management ensuring every detail is polished through professional photo editing.

“Women are powerful; all women, all colors, all conditions. Insecurities make us unique, strong, and powerful. I’m Human, I’m Limitless, I am who I decide whom I want to be.”
- Isabella Mendez, 2019.

Role: Art Director
Responsibilities: Art Direction, Creative Vision, Creative Strategy, Graphic Design, Project Management, Team Management, Photo Editing

I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Gabriella Ram, Gabriella is sitting on the ground with her eyes closed holding her knee and shoe
I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Ingrid Hoth, Ingrid is holding up one side of her poncho showing off the desert like pattern
I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Ingrid Hoth, model is pulling up her hood and staring down the camera
I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Igdalliah Pickering, model is showing off the green I'M patterned poncho while staring down the camera
I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Ingrid Hoth, Model Igdalliah Pickering, models are standing back to back in their ponchos while looking down into the camera
I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Ingrid Hoth, Model Gabriella Ram, Model Igdalliah Pickering, all three models are ini power poses while staring down the camera with looks of power and pride.
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